How Can SaaS Companies Fix One Common Mistake in Direct Marketing

Segmentation as a Solution

Danny Oak
5 min readSep 22, 2021

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You open your eyes.

You can see dust particles dancing in the spotlight of the 3 sunbeams coming from the window and landing on the top of the bedside table.

There lies another surprise. A medium-sized navy blue cardboard box, tied by a lighter blue ribbon…

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Danny Oak

Writer | Personal Growth Enthusiast — Writing about it on The Startup, The Ascent, Publishous & The Oak Tree | www.dannyoak.com